Friday 26 March 2010

Think Ink...


Yesterday at Uni we where joined by some on the Think Publicity agency who came iin to set us our new brief..

Rare fashion is a big on-line retailer but you can also find there clothes in concessions in topshop, bank and house of Fraser to name a few. They have a regular presence in weekly fashion magazines such a Grazia and Look as well as monthly publications such as Cosmo and Marie Clare.

In June 2010 Rare are releasing a sub brad named 'Rare Ink' The brands immediate focus Will be online, with a presence in blogs, online magazines and social networking sites. Rare Ink will be aimed at 14-25 year olds and will be sold exclusively in flag shop stores and online at www.rarefashio.co.uk.

So we have been asked to Individually launch rare fashion to the press, followed by launching to the core customer. We will need to create 4 creative boards that are to be industry ready and at a professional standard that will cover:

  • Profiling the Rare Ink customer
  • PR marketing and events tools
  • Gifting
  • 3rd Party alliances
As well as this we must also complete a SWOT analysis (Strengths, weaknesses, opportunity and threats) about A London launch event for the press, Digital Launch and a PR campaign.
Wish me luck!

Confessions of a Shopaholic

Okay so for my Design History class we have been set an essay and i decided to go for this title...


Shopping, Shopping, Shopping – Lovely Shopping! The reason we buy and make relationships with clothes.


I wont Bore you with all 2000 words, okay maybe not exactly 2000 but who's counting?..hopefully not Steve Terry. But here's a few quotes from my essay i came across in my research...

Whoever said things won’t make you
happy didn't know where to go shopping”
Bo Derek

“Human behaviour flows from the three
Main sources: Desire, emotion and knowledge”

Plato

Carrie; Honey if it hurts so much, why are we going shopping?
Samantha; I have a broken toe not a broken spirit

From Sex And The City

We always hold hands, If i let go she shops

Henry Youngman


Thursday 25 March 2010

Oh Cheryl We love you...

Check out Miss TWEEDY in the radio 1 live lounge this week..

Why has Cher been missing from my life for so long!?

Tramp stamp!? Fashion VAMP stamp!

If you go down to selfridges today your in for a big surprise!

This Month Selfridges opened its new tattoo bar, adorning us with chanel's intricate tattoos,  Created by the brand's make-up director Peter Philips. But don't worry girls no needles involved there only temporary! As expected these are no elementary school etchings; the tattoos are highly decorative renderings of elegant chains, strings of pearls and pretty floral sprigs - and of course the iconic double C monogram!





Oh What A Show Off

So for a recent project at uni, we where asked to get in teams to ultimately produce a magazine as a class. 'Show Off maagazine' We split into groups deciding on our strengths, I headed straight for the styling group as i couldn't miss an photo shoot opportunity! The class all came together to decide a 'look' for the magazine and we decided to go along the 'grunge' look. Looking at trends for a/w 10...



Our FABULOUS model Ayesha...



Alot of local stores and boutiques where kind enough to lend us clothes for the shoot as well which was a bonus! The final magazine will be going to print some point this week and here are some examples of our photo shoot...!













gif maker
Gif maker

Gleek And Proud!

I am a self confessed Gleek!
Check out the first in a series of special clips entitled "Sue's Corner" featuring the wonderful Jane Lynch as Sue Sylvester from Glee!

LOVES IT!!
She's absolutely HIGHlarious!

Im anxiously awaiting Glee's return next month — are U?!